Wednesday, April 7, 2010

CONSUMER BEHAVIOUR: TD Canada Trust Green Business Survey reveals Canadians support companies with green business practices

According to the recent TD Canada Trust Green Business Survey, nearly four in 10 (38%) Canadians say that they "want to buy from a business that cares about the environment." An additional 20 per cent of Canadians are even more passionate and want businesses to know that "if you are not considering the environment, your business may suffer."
How green are your business practices? In what ways are you trying to go even greener? How did you go green in the first place? What steps did you take, and what has the short- and long-term feedback been?

_________________

TD Canada Trust Green Business Survey reveals Canadians support companies with green business practices

TORONTO, April 7 /CNW/ - Businesses that demonstrate they're operating their company in an environmentally responsible manner may have a strategic advantage - this according to the recent TD Canada Trust Green Business Survey that reveals nearly four in 10 (38%) Canadians say that they "want to buy from a business that cares about the environment." An additional 20 per cent of Canadians are even more passionate and want businesses to know that "if you are not considering the environment, your business may suffer."

"Our research also shows that more than one quarter of Canadians would consider paying more for goods and services if the company can demonstrate environmentally responsible business practices," says Karen Clarke-Whistler, TD's Chief Environment Officer and moderator of the upcoming Going green webinar for small business owners.

The survey also revealed that nearly 40 per cent of Canadians say they seek out environmentally responsible products and services. "No matter how big or small the business, making a few changes could easily reduce a company's environmental footprint and help them stand out to increasingly environmentally conscious consumers," says Clarke-Whistler.

Reducing energy and fuel use, saving paper and greening the supply chain are areas where business owners can reduce their environmental impact and save money.

"More and more we're hearing from customers who are taking steps to green their businesses - they know that environmentally responsible practices are good for both the environment and their businesses," says Alec Morley, Senior Vice President, Small Business Banking, TD Canada Trust. "We want small business owners to know they can take simple steps that can green their businesses, save them money, and ultimately attract more customers."

SOURCE: CNW NewsWire Press Release

No comments:

Post a Comment