An interesting note for retailers - Reed's Inc. has annouced that Qantas Airlines is carrying Reed's Original Ginger Ice Cream on all flights. An awareness of venues which carry natural products and foodstuffs can give you a new insight into your customers' needs. Or, do you want to appeal to a wider variety of customers? Find out of these products are well-received at the venues that carry them, and if so, who the greatest demographic is that is consuming them. If people know they can find these products outside of social venues - for example, in retail stores - they'll be inclined to seek them out, which could create an opportunity for regular return business.
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Reed's, Inc. Announces Qantas Airlines Carrying Reed's Original Ginger Ice Cream on All Flights
-- Company Sees Additional Opportunities from Airline Food Services Market -
LOS ANGELES, Apr 14, 2010 (BUSINESS WIRE) -- Reed's, Inc., maker of the top-selling sodas in natural food stores nationwide, announced today that Qantas Airways, Australia's largest carrier, has begun serving Reed's Original Ginger Ice Cream on all of its domestic and international flights.
"Qantas is Australia's premier national airline as well the world's second oldest carrier, and their decision to carry our super premium ice cream is a testament to both the excellence of their in-flight service and the quality of our products," said Mr. Chris Reed, Founder, Chairman and CEO of Reed's, Inc. "Our Reed's Ginger Ice Cream is the best tasting ginger product in the world, and is made completely naturally from the finest rBGH-free milk and cream." Added Mr. Reed, "We think it offers the perfect compliment to the premium, award-winning services passengers have come to know and expect from Qantas."
Mr. Neal Cohane, Senior VP of Sales and Marketing of Reed's, Inc., commented, "World renowned airlines such as Qantas are really trend setters, and frequently other airlines end up following suit. As one of the strongest brands in Australia, we believe Qantas's decision to carry Reed's products paves the way for other opportunities for our products in the airline food services industry."
SOURCE: Wall Street Journal MarketWatch Press Release
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