INDUSTRY NEWS: So Nice soy beverages feature new Canada Organic certification

So Nice, the Canadian line of organic soy beverages, will now feature the Canada Organic logo on the Company's products, to assure customers of organic authenticity. The logo guarantees that So Nice products contain at least 95% organic ingredients. For more on this story, check out the next issue of ihr magazine!
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So Nice soy beverages feature new Canada Organic certification

TORONTO, March 1 /CNW Telbec/ - So Nice, Canada's favourite line of organic soy beverages, now bears the Canada Organic logo to further assure consumers of its organic authenticity. This logo guarantees that So Nice products contain at least 95 per cent organic ingredients. The Canada Organic certification symbol, now displayed on So Nice packaging, enables families to make educated choices at the grocery store(1) - where these products are found in the refrigerated foods section.

For many organic food consumers, the choice is clear-cut. They buy organic foods for their health and environmental advantages. Of course, determining which foods really are organic can be a challenge.

A recent survey conducted by Angus Reid Public Opinion for So Nice, shows that 57 per cent of Canadians who buy organic products are concerned that the foods and beverages they purchase may not in fact be truly organic.

"When consumers set out to find an organic product, they should be able to do so with a high degree of certainty," explains Brendan Kelly, Marketing Director, So Nice. "The new Canada Organic logo provides the assurance they need to truly know what they're purchasing. It ends any confusion associated with other manufacturers' vague statements about organic content."

This is great news for So Nice customers. It's also an important milestone for So Nice, a homegrown Canadian producer of organic soy beverages.

The seal of approval says a lot. It means that the company and its So Nice beverage line strictly adhere to the stringent new Canada Organic standards. When asked "which of the following pieces of information on the packaging gives you the most confidence that you are buying a truly organic product?" Just over two-thirds - or 67 per cent of Canadians surveyed (who purchase organic food) answered that they were influenced by the Canada Organic logo or a "certified organic" statement on the packaging.


Organic authenticity


So Nice is dedicated to the production of soy beverages made with certified-organic whole soybeans. These soybeans, grown exclusively in Canada and the U.S., contain no genetically modified organisms (GMOs). The company ensures the integrity of all its soy beverage ingredients, and the organic authenticity of its products - and strives to offer its customers good nutrition at a competitive price.

"At So Nice, the 'certified organic' designation and product integrity are extremely important to us," adds Kelly. "That's why we use only the best quality, only organic and only North American soybeans."


Sustainability initiatives


Commitment to sustainability runs deep throughout the So Nice organization. Consistent with its production and marketing of organic products, So Nice also:

- purchases only certified organic soybeans grown exclusively in Canada
and the U.S.;
- operates production facilities in both Western and Eastern Canada to
reduce the environmental impact of long-distance shipping;
- uses environmentally-friendly packaging materials;
- sources paper exclusively from eco-managed forests for the production
of its gable cartons.

Source: So Nice Press Release