Friday, March 5, 2010

INDUSTRY NEWS: Nordic Naturals Responds to PCB Regulatory Concerns

Nordic Naturals has issued a response to the regulatory concerns regarding PCBs in fish oil products. The Company announced that Nordic Naturals products surpass all PCB standards set by Prop65. Nordic Naturals was not one of the fish oil companies listed in the California lawsuit.

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Nordic Naturals Responds to Regulatory Concerns Regarding PCBs in
Fish Oil Products by Continuing to Provide Third-Party Lab Analysis

Watsonville, CA (March 3, 2010) Nordic Naturals announced today that the company’s products surpass all PCB standards set by California’s Proposition 65, the GOED voluntary monograph, and all international standards. Nordic Naturals products were not listed in the lawsuit filed in California alleging that eight fish oil companies did not properly label products regarding PCB levels under the state’s Proposition 65.

Since 1995, Nordic Naturals has been setting the standards for fish oil excellence while delivering third-party test results that reveal industry-leading purity and freshness. According to Joar Opheim, CEO and Founder, “Nordic Naturals believes that consumers should have access to accurate information about environmental contaminants and that complete transparency around freshness and purity is essential.” Nordic Naturals has taken a proactive approach to provide individuals with information regarding the purity, safety, and efficacy of its fish oils. Using the most advanced testing methods to detect PCBs, third-party tests show that Nordic Naturals products have no detectable levels at one part per trillion of Non-Ortho and Mono-Ortho PCBs (the most harmful PCBs which are not covered by Prop 65) and total PCBs are well below the Prop 65 limit of 0.09µg/kg (0.09ppm or 90ppb).

Nordic Naturals starts with the best raw material available—fish low on the food chain, which naturally contain low levels of impurities and high levels of omega-3 fats. Nordic Naturals’ multi-patented manufacturing processes, accompanied by leading-edge processing technologies, deliver fish oil with exceptional freshness and purity levels. Nordic Naturals fish oils are documented to be completely pure, with no detected heavy metals or environmental contaminants when third-party tested at levels 10 times below the stringent European Pharmacopeia, CRN, GOED and IFOS standards.

As a pioneer and innovator, Nordic Naturals has created a new definition of fish oil quality as it relates to freshness, taste, dosage, and most importantly, purity, reinforcing its commitment to conduct business truthfully and authentically in the fish oil industry. Nordic Naturals is responsible for several patented fish oil technologies that include flavoring, taste, delivery and processing that have helped shape the standards for a country and industry that has had few guidelines in place.

SOURCE: Nordic Naturals Press Release

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