According to research commissioned by Sobey's (conducted by Harris/Deciman), private label products are gaining in popularity with Canadians. In response to these findings, Sobey's has launched a new lowest-price private label line called Signal.
This isn't the first body of research to show that Canadians are looking for private label when doing their shopping. For more on the Private Label Perception, check out the next issue of ihr magazine.
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Sobeys sends a 'Signal' that summer is almost here
New survey shows Canadians are ready to spend less and enjoy more this summer
MISSISSAUGA, ON /CNW/ - Summer and savings are in the air this Victoria Day weekend with the introduction of Sobeys' new lowest price private label line Signal, which is helping consumers with the pre-season clean up and stock up as they get ready for the warmer days ahead.
New research commissioned by Sobeys and conducted by Harris/Decima shows that private label products are gaining significant traction with Canadians. Almost 90 per cent of Canadian consumers purchase private label products and 58 per cent said in most cases, private label products were less expensive and offered their families more value.
"Signal offers our lowest prices on shelf for everyday essentials across all of the key food, household and cleaning product lines," said Belinda Youngs, Chief Marketing Officer for Sobeys Inc. "We're pleased to provide Canadians with a line of budget-friendly products allowing them to channel their savings toward the joys of the summer."
The Signal line is currently being introduced into Sobeys stores across Canada and will include pantry basics like fruit jams, maple syrup, beef burgers and hot dog buns, perfect for large family breakfasts and barbeque cookouts. Household products like plastic cutlery, light bulbs, jumbo paper towels and napkins offer all the essentials you need to make summer a breeze - for the home, great outdoors or the cottage.
SOURCE: CNW Newswire
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