Karma Nutritionals Offers a Choice for Canadian Health Retailers
Vancouver, BC – Karma Nutritionals will bring fresh, new, health products to the Canadian Marketplace. Karma is a distributor of sports and wellness supplements with exclusive distribution of brands including: PharmaFreak, NeoGea, Hyper Strength, PHD, Shaker Pro and Steve Nash’s OneBode.
While the company is new, familiar faces are at the helm of this entity. Greg Cowan, former owner of PureSource and Jennifer Walker long time Marketing Director at Fit Foods have joined forces to head up Karma Nutritionals.
Cowan played a key role in the industry success story Pure Source (www.puresource.ca). During his 10-year period with the company, it was named among the top 100 fastest growing corporations by Profit.
Following up that success, he moved on to found Nature’s Essence, which quickly became the largest certified organic herbal company in North America. After gaining such a remarkable foundation of knowledge and experience, Cowan decided to share his expertise through consultation for some of the largest international nutraceutical companies in the world. Most recently, he had re-entered the distribution game working with Fit Foods during their rebranding years. It was here that Greg Cowan remembered how much he enjoyed working with the retailers in Canada and the USA and ultimately made him realize it was time to build another distribution company.
“I’m absolutely ready to start again to build a new distribution company. This time I don’t want 10 000 skus in the catalogue. I learned from that experience, I want to stay focused on 8-10 brands with top selling products. I want me and my team to know them inside out and to have the time to educate and develop the brands,” said Greg Cowan.
Walker was a 10 year veteran of the Fit Foods team working in customer service, sales and marketing, eventually becoming Director of Marketing. She was an integral part of the growth and rebranding of Fit Foods and worked on successful brands like Whey Gourmet, North Coast Naturals and PVL.
“Karma Nutritionals is a new chapter in my life. I think you need to get out of your comfort zone and push yourself to grow and develop. It was time for me to drive myself to a new level, I am very excited to take on this new challenge.” Says Jennifer Walker
The idea for Karma Nutritionals came about relatively quickly when co owners Greg Cowan and Jennifer Walker recognized an opportunity to create a focused distribution company for premium brands. The Karma catalogue will feature a diversified product offering from unique product lines that spans the gamut from Bodybuilding to Children’s Vitamins.
Karma Nutritionals was born out of a desire to provide excellence in all that we do including the products we offer, the service we provide, and the relationships we build. Karma, it’s a way of life, a way to measure why you make the decisions you make. It is a way to be right with yourself and to receive what you give. Karma is a great name for a company that wants to make sure that their decisions are coming
from a place of goodness, growth, health, prosperity and happiness. At Karma Nutritionals the aim is to create an engaged and productive work environment where professionalism is valued and where our retail partners feel like a part of the team.
SOURCE: Karma Nutritionals Press Release
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