Neptune Technologies & Bioressources Inc. was awarded the Best Product of 2010 Award during the 11th Congress of Nutrition and Sante in Belgium for the Company's NKO. The process involved an in-depth evaluation of NKO by a scientific committee represented by renowned professors and doctors. The evaluation was based on the efficacy, value of innovation, biochemical composition and clinical studies supporting each product.
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Laval, Québec, CANADA – May 26th, 2010 – Neptune Technologies & Bioressources Inc. (“Neptune”) (NASDAQ.NEPT - TSX.V.NTB) is proud to announce that Neptune Krill Oil (NKO®) was awarded the prize for best product of 2010 during the 11th Congress of “Nutrition & Santé” in Belgium.
Independent Overall Evaluation
Neptune’s client Nutrisan Nutraceuticals applied for this distinctive “Best Product” award, which involved an in-depth evaluation of NKO® by a scientific committee represented by renowned professors and doctors. The evaluation was based on the efficacy, value of innovation, biochemical composition and clinical studies supporting each product. Three finalists were chosen among 29 products and NKO® was awarded the laureate. Nutrisan Nutraceuticals has the right to promote NKO®’s prestigious prize for the following year. “This is yet another outstanding achievement awarded by a respectable independent organization that Neptune is proud of, further distinguishing NKO® from its krill oil competitors” said Dr. Wael Massrieh, Director of R&D at Neptune.
Neptune Shows at Vitafoods
Neptune exhibited at Vitafoods, a Global Nutraceutical Event, which took place from May 18th to 20th, 2010, in Geneva, Switzerland. This event attracts more than 500 exhibitors and 6000 visitors from all over the world in the nutraceutical, cosmeceutical, functional food and functional drinks industries. Unlike the previous five consecutive years that Neptune has been participating at this event, there was a noticeable difference in the awareness of NKO®. “Visitors were no longer asking the recurrent question - what is krill oil?” noted Mrs. Catherine Feuillarade, Executive Director of Nutraceuticals, “but were specifically visiting Neptune’s stand to find out more on NKO® and discuss in depth the multitude of scientific and promotional material highlighting its strengths relative to competing products” she added. By using the intelligent strategy of levelling the “pricing” field, Neptune successfully allowed the driving force behind the demand to be based on the complete portfolio of scientific evidence, intellectual property and expertise and not just price. There was also a marked difference in the profile of the visitors, many of which weredistinguished “big players” in the industry that met with the Neptune team. “We believe that successful partnerships may be developed in the next several months, following this flagship event” said Dr. Massrieh.
SOURCE: Neptune Press Release
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