Changes are coming fast in the natural beverage market. The whole category has widened out considerable offering retailers much more opportunity. On the supplier side new formulations are entering the market regularly. This Euromonitor trend report details this
Ingredient Trends in Beverages - Driving Towards "Natural Health"
Published by Euromonitor International on May 27, 2010 , 28 pages
Health and wellness have long been significant themes in global beverage innovation, influencing ingredient choice in a wide range of different categories. Today, however, naturalness is having just as much of an impact on product development and the provision of 'natural health' has become the number one focus for beverage formulators. This report explores trends in beverage ingredients, identifying key market drivers and sizes, and highlighting global differences.
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