Whole Foods Market has announced new guidelines for personal care products in the Company's stores. For goods to be sold as 'organic', manufacturers will have to meet certification requirements of the USDA's NOP or the NSF ANSI standards. Another step in industry self-regulation, this is an endeavour to distinguish "real" organic products from those on the market that only claim to be natural or organic while still containing unlisted or dangerous ingredients, and may put pressure on other retailers to follow suit.
Nutrition Business Journal
Whole Foods Cracks Down on 'Organic' Personal Care Products
June 22, 2010
Whole Foods Market wants organic personal care products to actually be organic before it agrees to carry them in stores. The company announced new guidelines last week raising the marketing standard for personal care and beauty products to that of the organic food it sells. Depending on the specific product claim, manufacturers will soon be required to meet the certification requirements of USDA’s National Organic Program (NOP) or the NSF ANSI 305 standard for personal care products. In a statement, Joe Dickson, quality standards coordinator at Whole Foods, said: “We believe that the ‘organic’ claim used on personal care products should have just as strong a meaning as the ‘organic’ claim used on food products, which is currently regulated by USDA’s NOP.”
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