Wednesday, March 31, 2010

RESEARCH NEWS: Medical Student Attitudes Toward Complementary, Alternative and Integrative Medicine - survey results

According to survey conducted by UCLA and UC San Diego researchers, published in the online issue of Evidence-based Complementary and Alternative Medicine, three-quarters of medical students feel that Western medicine would benefit from integrating complementary, alternative and integrative medicine (CAM) therapies and ideas. Some of the findings included that 77 percent of participants agreed to some extent that patients whose doctors know about CAM in addition to conventional medicine, benefit more than those whose doctors are only familiar with Western medicine; and 74 percent of participants agreed to some extent that a system of medicine that integrates therapies of conventional and CAM would be more effective than either type of medicine provided independently.

If you, as a retailer, are currently partnered with a health practitioner or profession that practices CAM therapies, this is an excellent point to note to your customers and other affiliates - put this information in your next newsletter, and inform your staff. Your products can be tied to CAM therapies and treatments; use the interest in complementary, alternative and integrative medicine therapies and ideas to your advantage when merchandising, marketing, educating and deseminating information to your customers.

Check out ihr and IHP magazines for more!

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Medical Student Attitudes Toward Complementary, Alternative and Integrative Medicine

Abstract:

While the use of complementary, alternative and integrative medicine (CAIM) is substantial, it continues to exist at the periphery of allopathic medicine. Understanding the attitudes of medical students toward CAIM will be useful in understanding future integration of CAIM and allopathic medicine. This study was conducted to develop and evaluate an instrument and assess medical students’ attitudes toward CAIM. The Complementary, Alternative and Integrative Medicine Attitudes Questionnaire (CAIMAQ) was developed by a panel of experts in CAIM, allopathic medicine, medical education and survey development. A total of 1770 CAIMAQ surveys (51% of US medical schools participated) were obtained in a national sample of medical students in 2007. Factor analysis of the CAIMAQ revealed five distinct attitudinal domains: desirability of CAIM therapies, progressive patient/physician health care roles, mind–body–spirit connection, principles of allostasis and a holistic understanding of disease. The students held the most positive attitude for the ‘mind–body–spirit connection’ and the least positive for the ‘desirability of CAIM therapies’. This study provided initial support for the reliability of the CAIMAQ. The survey results indicated that in general students responded more positively to the principles of CAIM than to CAIM treatment. A higher quality of CAIM-related medical education and expanded research into CAIM therapies would facilitate appropriate integration of CAIM into medical curricula. The most significant limitation of this study is a low response rate, and further work is required to assess more representative populations in order to determine whether the relationships found in this study are generalizable.

Source: eCAM, doi:10.1093/ecam/nep195

INDUSTRY BUZZ: Vet advice: How to go natural on pet flea and tick treatments - USAToday

Over at the Paw Print Post blog at USAToday.com, the section's editor asks a vet to shed some light on natural remedies for pets. Look out for more on the natural pet health category in the May issue of ihr!

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Vet advice: How to go natural on pet flea and tick treatments
11:09 AM

Readers of this blog raised questions in the comment section of several posts last week on the Environmental Protection Agency's announcement about spot-on flea and tick treatments.

Some readers wanted to know what natural remedies exist that might be safer than the treatments outlined by the EPA to have caused deaths in small dogs. I turned to veterinarian Shawn Messonnier for some answers. Messonnier is the author of several books including The Natural Health Bible for Dogs & Cats.

Question: Why not use spot-on agents (Frontline, etc.) and flea collars?

Answer: They are unnecessary for most pets, contain chemicals that can last in the body for a long time, and can cause side effects.

Q: What natural alternatives are safe to use on dogs?

A: Organic shampoos/sprays/powders containing neem, citrus oil, etc.

Q: Do cats require different natural treatments than dogs?

A: No but make sure the product you are using has been tested on cats and is safe for cats.

Q: Are there any outdoor treatments that are safe/green to use in a pets yard?

A: Absolutely! The best one to use is beneficial nematodes, which are microscopic worms that eat fleas including the resistant cocoon stage of the flea life cycle which no chemical can kill.

SOURCE: content.usatoday.com

BUSINESS NEWS: Immunotec Grants Options to Directors and Officers

Immunotec Grants Options to Directors and Officers

VAUDREUIL-DORION, QUEBEC,(MARKETWIRE via COMTEX) -- Immunotec Inc. (the "Corporation") /quotes/comstock/11v!imm (CA:IMM 0.38, 0.00, 0.00%) today announced that pursuant to the Immunotec Stock Option Plan, six directors and two officers were granted options entitling them to acquire up to an aggregate of 225,000 common shares of the Corporation (the "Shares") at an exercise price of $0.375 being the closing price of the Corporation's Shares on the TSX-Venture Exchange on the trading day preceding the grant. These options vest over a three-year period, with one-third (1/3) which vest immediately, and one-third (1/3) which shall vest on each of the first and second anniversaries of the date of the grant. Each option is exercisable, once vested, for a period of five years from the date of the grant.


SOURCE: Marketwire Press Release

INDUSTRY NEWS: Wal-Mart Spurs Sustainable Toy Animals Into $1 Billion Market

At Bloomberg.com, Esme Deprez writes about the growth of the sustainable toy industry. Green toys are becoming a popular choice for consumers, particularly new parents who are increasingly aware of the differences between toys made from natural or recycled materials versus plastic toys that may pose health risks to children. Big name brands in the US are backing eco-friendly toys; additionally, there are countless Canadian manufacturers who also produce eco-friendly and/or natural toys for children. Check out the upcoming issue of our sister magazine, Viva, for a small selection of these toys in the Eco-Chic section of the magazine.

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Wal-Mart Spurs Sustainable Toy Animals Into $1 Billion Market

By Esmé E. Deprez

March 26 (Bloomberg) -- When Norma Ramos went to the Wal- Mart in North Bergen, New Jersey, last week to shop for her son’s birthday party, she passed over the plastic toys in favor of wooden ones with minimal paint.

“Five years ago, I never paid attention,” said Ramos, 36, a mother of three who says she now smells toys to make sure they’re free of plastic odor. “Then I thought about what kind of environment my children’s children would grow up in.”

Wal-Mart Stores Inc., Wham-O Inc. and Warren Buffett’s Garan Inc. are backing toys made from natural or recycled materials. As customers such as Ramos get choosier, sales of green toys may balloon to $1 billion, or as much as 5 percent of toy sales in the next five years, according to Earthsense, a Syracuse, New York-based environmental research firm.

The heightened interest in green toys is a progression from the trend’s popularity in household cleaning and personal-care products, according to Catherine Fox-Simpson, a retail consultant at BDO Seidman. U.S. sales of natural and organic household cleaners grew 35 percent to $737 million in 2008, according to the Nutrition Business Journal.

“Retailers are focused on going green because their consumers are focused on it,” said Fox-Simpson, who is based in Dallas.

Paying a Premium

While green toys account for less than 1 percent of the market, the number of products is growing, said Jim Silver, editor-in-chief of www.TimetoPlayMag.com. Researcher NPD Group, based in Port Washington, New York, estimated the toy industry’s 2009 retail sales at $21.5 billion.

The growth of earth-friendly toys has been hampered by the higher prices that accompany sustainable manufacturing, or making products while using renewable resources, less energy and creating less waste, said Sean McGowan, a New York-based analyst at Needham & Co.

“In any economic climate, the willingness to pay a premium to save the earth can be a tough sell,” McGowan said. With the U.S. unemployment rate at about 10 percent, “it’s even harder,” he said.

Wal-Mart, the world’s largest retailer, may help change that. Shoppers are buying Garanimals blocks and puzzles made with wood from renewable forests, said Melissa O’Brien, a Wal- Mart spokeswoman. Garanimals toys are made by Garan, a unit of Buffett’s Berkshire Hathaway Inc.

Also popular with customers now are plush animals made from recycled plastic bottles, a product from closely held Dan Dee International Ltd., in Jersey City, New Jersey, O’Brien said.

Games, Modeling Dough

As Wal-Mart makes a bigger push into green toys, the industry may have to respond. The chain is the biggest toy- seller, said Joseph Feldman, senior retail analyst at Telsey Advisory Group in New York. Based on the square footage devoted to toys in stores, he estimated that toy sales accounted for as much as 7 percent of Wal-Mart’s $258.2 billion in annual U.S. revenue last year.

Amazon.com Inc., the biggest online retailer, said it has seen increased demand for toys with a lighter environmental impact. Popular products include color-matching games made from bamboo and modeling dough made from rice flour and vegetable extracts, according to Sarah Wood, director of the company’s toy store. Both Amazon.com and Wal-Mart declined to provide sales figures.

Mattel Inc. and Hasbro Inc., the two biggest U.S. toy companies, may produce eco-toys of their own to maintain shelf space at retailers, said Reyne Rice, a trend analyst at the New York-based Toy Industry Association.

Frisbee-maker Wham-O Inc., based in Emeryville, California, bought Sprig Toys in February to add ecological products, and Rice said there will be more acquisitions in the industry.

Sprigwood

Fort Collins, Colorado-based Sprig was founded in 2007 by three former designers from Mattel around the time lead-paint toy scandals plagued larger manufacturers. Sprig makes paint- free toys from reclaimed wood and recycled plastic, a composite they call Sprigwood, and uses kinetic energy instead of batteries to power the toys’ lights and sounds.

Wham-O, whose products are available at Wal-Mart, Target Corp. and Toys ‘R’ Us Inc., will sell Sprig toys in 4,000 stores this year, Sprig co-founder Justin Discoe said. In 2008, that number was 400. Sprig wouldn’t provide sales figures.

Mattel has been working on reducing the size and amount of materials used in packaging and increasing the use of recycled content where possible, said Jules Andres, a spokeswoman for the El Segundo, California-based company. Hasbro, based in Pawtucket, Rhode Island, advertises similar strategies on its Web site and declined to comment further.

Hampered Growth

Wham-O will use its existing factories to make Sprig toys, which will reduce manufacturing costs beginning with the 2010 line, Discoe said. The average price of Sprig’s Captain Owen’s Dolphin Explorer Boat will fall to $19.99 in June from $29.99 last year.

“Sprig’s ability to sell eco-friendly toys at prices comparable to ‘regular’ toys is a big deal,” said Needham’s McGowan.

Ramos, whose search for birthday-party favors was only her third trip to Wal-Mart, said she has made up for the higher price of eco-friendly toys at specialty stores by purchasing fewer of them.

“I’d tend to buy more if they were cheaper,” she said. “I’ll definitely come back to Wal-Mart now that I see what they have.”

To contact the reporter on this story: Esmé E. Deprez in New York at edeprez@bloomberg.net

SOURCE: Bloomberg

Tuesday, March 30, 2010

INDUSTRY NEWS: FDA Issues ‘Import Alert’ for Labeling Violations: Many Non-U.S. Firms Affected

Retailers, take note:

On March 09, 2010, U.S. Food Drug Administration (FDA) issued Import Alert #99-20, “Detention Without Physical Examination of Imported Food Products Due to Nutritional Labeling Education Act (NLEA) Violations”. (IA 99-20). FDA enforces all laws and regulations related to “Front of Package” labeling and Nutritional Facts Panels. This applies to both imported and domestic products. According to Benjamin L. England of FDAImports.com, LLC, despite NLEA being issued in 1994, “the new Import Alert makes it clear FDA is substantially increasing its enforcement of food manufacturers and importers, under this statute. FDA will stop importers from selling products with illegal claims on their labels.” Many manufacturers have already been placed on Import Alert #99-20, being charged with the simplest violation that the FDA can target; labeling violations.

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FDA Issues ‘Import Alert’ for Labeling Violations: Many Non-U.S. Firms Affected

According to FDAImports.com, LLC

On March 09, 2010, U.S. Food Drug Administration (FDA) issued Import Alert #99-20, “Detention Without Physical Examination of Imported Food Products Due to Nutritional Labeling Education Act (NLEA) Violations”. (IA 99-20). FDA enforces all laws and regulations related to “Front of Package” labeling and Nutritional Facts Panels. This applies to both imported and domestic products. According to Benjamin L. England of FDAImports.com, LLC, despite NLEA being issued in 1994, “the new Import Alert makes it clear FDA is substantially increasing its enforcement of food manufacturers and importers, under this statute. FDA will stop importers from selling products with illegal claims on their labels.”

Many manufacturers have already been placed on Import Alert #99-20, being charged with the simplest violation that the FDA can target; labeling violations. In order for a product or manufacturer to be placed on IA 99-20—which automatically detains the product at the Customs Port of Entry even without physically examining the product—the product need only “appear” to violate NLEA. According to the alert, when FDA first discovers a product or manufacturer has violated NLEA, FDA may issue a Release “with comment” which instructs the importer that the violation must be remedied on future shipments. “In our experience,” stated Mr. England , “FDA often just refuses the product” resulting in expensive delays and shipping charges for the importer. IA 99-20 indicates that if the importer violates NLEA after the first offense, then FDA will place the importer on the import alert, which will cause the importer’s products to be Detained Without Physical Examination and ultimate refused entry into the United States.

Manufacturers under Import Alert #99-20 have been charged pursuant to Section 801(a)(3) of the Federal Food, Drug, and Cosmetic Act: “[the product] appears to be misbranded within the meaning of Section 403 in that the label or labeling fails to bear the required nutritional information,” “bears an unauthorized nutrient content/health claim,” and/or “fails to bear required information [e.g. juice percentage, names of each ingredient and names of color additives].”

Under the 2009 Fiscal Year budget, FDA’s appropriation increased 20%, with a significant portion of that budget being devoted to food safety, including domestic enforcement and enforcement upon importers at the ports of entry. Although the products put on DWPE under IA 99-20 may be perfectly up to standard according to the FDA regulations, FDA may never know it. When the FDA finds a labeling violation, further examination of the product is not necessary.

On March 3, 2010, Margaret Hamburg, Food and Drugs Commissioner, issued a Press Release notifying manufacturers of the need to review their labeling in order that they may be in compliance with FDA regulations. Hamburg emphasized 17 major food manufacturers that have been issued Warning Letters for the sole reason of violating the labeling provisions issued in the NLEA (1994). Some of these major food manufacturers include Dreyers Grand Ice Cream, Inc., Schwan’s Consumer Brands, Sunsweet Growers, and Nestle, Inc. Although these 17 major food manufacturers have only been issued Warning Letters, the manufacturers under IA 99-20 have not been so fortunate. Instead, they are currently spending excessive amounts of money on storing their products at the boarder while they search desperately for solutions to the appearance of a labeling violation.

If you have been placed on IA 99-20, currently have entries subject to detention for alleged labeling violations, or are concerned about your firm’s labeling compliance, let FDAImports.com, LLC show you ‘the way through.” FDAImports.com, LLC is a consulting firm that can help you avoid Warning Letters from the FDA, as well as advise and correct violations that have caused you to be placed on Import Alert #99-20 and get your products back on the market. Don’t let a Warning Letter or a Release with Comment turn into your firm Red Listed on Import Alert #99-20. FDAImports.com urges manufacturers who are in one of the above mentioned situations, or who desire to avoid such expensive business problems, to contact them promptly for advice tailored to your situation.

SOURCE: FDA PRESS RELEASE

INDUSTRY NEWS: Whole Foods Market Named One of "World's Most Ethical Companies"

Whole Foods Market has announced that it has been recognized on the Ethisphere Institute’s 2010 “World’s Most Ethical Companies” list. Whole Foods Market is one of only three companies named in the “Food Stores” category. The Ethisphere Institute is an international think tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability. “Our core values are the very heart of the business philosophy that drives Whole Foods Market’s unique culture, growth and success,” said Michael Besancon, Whole Foods Market senior global vice president of purchasing, distribution and marketing.

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WHOLE FOODS MARKET® NAMED ONE OF ‘WORLD’S MOST ETHICAL COMPANIES’

Company is One of Three Grocery Chains in World to Receive Recognition by Ethisphere Institute

AUSTIN, TX. (March 29, 2010) — Whole Foods Market (NASDAQ: WFMI), the leading natural and organic foods supermarket, is pleased to announce that it has been recognized on the Ethisphere Institute’s 2010 “World’s Most Ethical Companies” list. Whole Foods Market is one of only three companies named in the “Food Stores” category.

The annual “World’s Most Ethical Companies” list is developed by Ethisphere Institute, an international think tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability. Through comprehensive research and a multi-step analysis, Ethisphere reviewed thousands of nominations from companies in more than 100 countries and 36 industries in order to determine the 100 winners in various categories.

“Our core values are the very heart of the business philosophy that drives Whole Foods Market’s unique culture, growth and success,” said Michael Besancon, Whole Foods Market senior global vice president of purchasing, distribution and marketing. “We base all of our business practices on our passion for natural and organic foods, our commitment to our communities and our respect for the planet. We are honored to be recognized by Ethisphere as a company with a conscience.”

The 2010 “World’s Most Ethical Companies” list consists of companies with at least 100 employees and greater than $50 million in annual revenue. Companies are not ranked but must meet certain criteria and are evaluated in several categories including: codes of ethics, litigation and regulatory infraction histories; investment in innovation and sustainable business practices; and corporate citizenship. The evaluation process also incorporates a study of nominations from senior executives, industry peers, suppliers and customers.

The “World’s Most Ethical Companies” list is included in the Q1 issue of the quarterly magazine Ethisphere and at ethisphere.com/wme-2010.

SOURCE: Whole Foods Press Release

INDUSTRY BUZZ: Is Organic Better? Making Sense of Organic Choices - Chicago Tribune

Over at the Chicago Tribune, Julie Deardorff blogs in her Julie's Health Club blog about choosing "organic", and whether or not organic is worth paying a few more dollars. What is your position on buying organic, and what about your customers? Education is often the first step in helping your customers to understand why you carry the products you do, and how and why certain choices - like buying and eating organic - can have a long-term environmental and health-related effect. Take some time to teach your customers about these choices.

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Is organic better? Making sense of organic choices


Is organically grown food safer or more nutritious? Consumers should weigh the cost vs. benefits

Some consumers are more than willing to pay higher prices for organically grown food. But are organic strawberries worth the extra dollar?

The health benefits of organic food are one of the most intensely debated issues in the food industry. By definition, organically grown foods are produced without most conventional pesticides, fertilizers made with synthetic ingredients or sewage sludge. Livestock aren’t given antibiotics and growth hormones. And organic farmers emphasize renewable resources and conservation of soil and water.

The U.S. Department of Agriculture, which runs the National Organic Program, says that organic is a “production philosophy” and an organic label should does not imply that a product is superior. Moreover, some say there’s no need to eat organic to be healthy: Simply choose less processed food and more fruits and vegetables.

The crux of the argument often comes down to the nutritional benefits of organic foods, something that’s hard to measure. To compare the nutrient density between organically and conventionally grown grapes, for example, researchers would have to have matched pairs of fields, including using the same soil, the same irrigation system, the same level of nitrogen fertilizer and the same stage of ripeness at harvest, said Charles Benbrook, chief scientist at The Organic Center, a pro-organics research institution.

Last summer, the debate came to a head after the American Journal of Clinical Nutrition published a comprehensive systemic review that concluded organic and conventional food had comparable nutrient levels.

The outraged organic community criticized the study for not addressing pesticide residues, a major reason people choose organic. The study also did not address the impact of farming practices on the environment and personal health.

Maria Rodale, a third-generation advocate for organic farming, urges consumers to look beyond nutrition to the chemicals going into our soil, our food and our bodies. “What we do to our environment, we are also doing to ourselves,” said Rodale, chairwoman and CEO of Rodale Inc., which publishes health and wellness content.

Some experts also suggest consumers focus on the producers rather than the product itself. For example, Vicki Westerhoff, 54, owner of Genesis Growers in St. Anne, Ill., uses organic procedures but calls her food “natural” and “chemical-free” because she hasn’t gone through the expensive certification process.

Here’s a closer look at some of the factors that may influence your decision whether to buy organic products.

Fruits and vegetables

Farmers using conventional practices treat crops with pesticides that protect them from mold, insects and disease but can leave residues. Organic fruits and vegetables have fewer pesticide residues and lower nitrate levels than do conventional fruits and vegetables, according to a 2006 scientific summary report by the Institute of Food Technologists.

The bottom line: Experts say pesticide residues pose only a small health risk. But fetuses and children are more vulnerable to the effects of the synthetic chemicals, which are toxic to the brain and nervous system, said Dr. Philip Landrigan, director of the Children's Environmental Health Center at the Mount Sinai School of Medicine in New York City. The Environmental Working Group recommends buying organically grown peaches, apples, bell peppers, celery, nectarines, strawberries, cherries, kale, lettuce, imported grapes and pears because they are the most heavily sprayed. Onions, avocado, sweet corn and pineapple have some of the lowest levels of pesticides, according to the EWG's Shopper's Guide to Pesticides.

As for nutrition, one French study found that, in some cases, organic plant products have more minerals such as iron and magnesium and more antioxidant polyphenols. But although mounting evidence suggests that soil rich in organic matter produces more nutritious food, “we are never going to be able to say organic is always more nutrient dense; that’s going beyond the science,” said Benbrook of The Organic Center.

Dairy and meat
Organic dairy and meat products come from animals not treated with antibiotics or genetically engineered bovine growth hormones, which are used to stop the spread of disease and to boost milk production. Past rules on “access to pasture” were vague and didn’t require that the animals actually venture into it. But a new regulation requires that animals graze for a minimum of 120 days. In addition, 30 percent of their dietary needs must come from pasture.

The bottom line: The dairy cow’s diet is key. Organic milk has more vitamins, antioxidants, omega-3 fatty acids and conjugated linoleic acid because the cows eat high levels of fresh grass, clover pasture and grass clover silage. Research published in the British Journal of Nutrition found organic milk can improve the quality of breast milk and may protect young children against asthma and eczema.

Though the FDA says milk from cows treated with bovine growth hormone is safe and indistinguishable from other milk, consumers are spooked. Dean Foods, the nation’s largest dairy producer, no longer sells milk from those cows, and Krogers, Wal-mart, Costco, Starbucks, Dannon, Yoplait and several other companies have pledged not to use it.

As with dairy, organic meat has higher levels of omega-3’s because of the higher forage content in their diet. It also has lower fat overall than animals fed a high-corn diet, said Benbrook. Eating organic dairy or meat also can help with another issue: The use of antibiotics on farms has contributed to an increase in antibiotic-resistant genes in bacteria.

“Pushing animals to grow really fast has a cascade of effects on the environment and the health of the animal,” said Benbrook. “We need to back off the accelerator and focus on the health of the plant, the health of the animal, as well as the nutrient composition of the food.”

Cosmetics, personal care
Chemicals in personal care products have been linked to both environmental pollution and human health concerns. Of particular concern are phthalates, which have been linked to endocrine disruption. Environmental concerns also are rising about the tiny nanoparticles now being added to cosmetics, sunscreens and other products. Notably, organic personal care products can be labeled “organic” but still contain synthetic ingredients.

The bottom line: Of the 3,000 chemicals used in high volume in personal care products, only half have been put through basic toxicity testing, according to Landrigan. You may be paying more for “organic” products that aren’t actually organic; the USDA regulates organic personal care products only if they’re made of agricultural ingredients. Look for the USDA logo rather than the word “organic” on the label.

Processed foods
Many processed foods — pasta, candy, cookies, crackers, baby food — now come in organic versions. Products made from at least 95 percent organic ingredients can carry the “USDA Organic” seal if the remaining ingredients are approved for use in organic products. Products with at least 70 percent organic ingredients may label those on the ingredient list.

The bottom line: Processed organic food hasn’t been shown to be any more nutritious than processed conventional food.In conventionally processed products such as baby food, pesticides aren’t commonly detected because the processing steps “are quite effective in breaking down trace residues of pesticides,” said food toxicologist Carl Winter, director of the FoodSafe Program at the University of California at Davis and co-author of the Institute of Food Technologists scientific summary.

“Pesticides are rarely used on crops grown for baby foods since the ultimate appearance of the crop is less important due to the processing before the product is ultimately sold,” Winter said.

Some consumers may decide to choose organic because those products are not supposed to contain genetically modified organisms.

Cotton, coffee

Cotton and coffee are two of the most pesticide-intensive crops in the world. Pesticide residues have been detected in the cottonseed hull, a secondary crop sold as a food commodity. It’s estimated that as much as 65 percent of cotton production ends up in our food chain, whether directly through food or indirectly through the milk or meat of animals, according to a report by the Environmental Justice Foundation. Conventional coffee production also has contributed to the deforestation of the world’s rainforests.


The bottom line: Pesticide residues are generally removed during the processing but the chemicals can have a huge impact on the local land, biodiversity and the health of the workers involved. Though buying organic can help preserve environmental health and support farmers who use ecological methods, “it’s more important to focus on the circumstances of growers and farms versus the product itself,” said food writer Corby Kummer, the author of “The Joy of Coffee.”

SOURCE: Chicago Tribune - Julie's Health Club Blog

CONSUMER BEHAVIOUR: Manitoba and Saskatchewan residents most willing to spend green to be green

According to the TD Canada Trust Green Home Poll, Manitoba and Saskatchewan residents are the most willing to spend green to be green, and are the most likely in Canada to pay for an environmentally friendly home. How likely are your customers to pay for green products? Do you know your customer base?

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Manitoba and Saskatchewan residents most willing to spend green to be green: provinces most likely in Canada to pay more for an environmentally friendly home

- TD Canada Trust releases 3rd Green Home Poll -


- 85% of home owners in Manitoba and Saskatchewan are willing to pay more for a home with environmentally friendly features - more than any other region in Canada

- 24% of home owners in the provinces have done or plan to do a green home renovation


TORONTO, March 30 /CNW/ - More than in any other region, people in Manitoba and Saskatchewan see the value in an environmentally friendly home with 85% of home owners there willing to pay more for a house that includes environmentally friendly features (compared to 73% nationally), according to the TD Canada Trust Green Home Poll. In fact, 11% of people in the region say they would pay 20% more, or that environmentally friendly features are so critical to their choice that there is no limit to how much more they will pay for them.


Saving money is a priority for Manitoba and Saskatchewan home owners


Of respondents in Manitoba and Saskatchewan who are willing to pay a premium for environmentally friendly homes, 74% say that cost savings on energy bills is a main motivation (compared to 77% nationally). People from the region who are willing to pay more for environmentally friendly homes also appreciate the added features of a green home such as the health benefits (42%) and reducing their environmental impact (37%).

"This is the third consecutive year that Canadians have told us that they will pay more for a home with environmentally friendly features and, as more and more homes are being built with green features included, the housing industry is making it easier for home buyers to find environmentally friendly options," says Chris Wisniewski, AVP, Real Estate Secured Lending, TD Canada Trust.


Environmentally friendly home upgrades work for Canadians - and their wallets


Environmentally friendly home renovations and upgrades are popular with people in Manitoba and Saskatchewan. A quarter (24%) of home owners in the region have done a green home renovation or are planning to do one in the future. Another 38% would like to carry out a green home renovation but don't know where to start. TD Canada Trust makes it a little easier for home owners to find information about green home renovations and upgrades by offering links on their website (www.tdcanadatrust.com/greenhome/index.jsp) to several organizations such as Natural Resources Canada and other agencies.

In addition, government incentives, such as the federal government's ecoENERGY program which offers grants for residential energy-saving improvements(1), encourage home owners in these provinces to make changes. Sixty-four per cent of respondents in Manitoba and Saskatchewan are interested in participating in an energy saving program and 12% are already participating in a program. Nearly three-quarters (74%) of respondents from the region say they would be more likely to make energy efficient upgrades if they benefitted from tax credits. People in Manitoba and Saskatchewan are tied with home owners in Ontario and British Columbia as most likely to consider an environmental assessment prior to home renovations in order to take full advantage of opportunities for environmental upgrades.

"Environmentally friendly choices can benefit the health of our families - including our financial health - and it can be easy to take advantage of them," says Wisniewski. "With Earth Day(R) right around the corner, it's the perfect time for Canadian home owners to assess how green their homes are and make some positive changes."


Trying to live a little greener at home


Four out of five people in Manitoba and Saskatchewan choose greener home maintenance options. For example, home owners in the two provinces are disposing of chemical products at the appropriate disposal centre (51%), avoiding pesticide use (39%) and using green household cleaners (37%). Replacing regular light bulbs with CFL light bulbs (61%) and applying weather-stripping and caulking to stop drafts (41%) top the list of home improvements home owners have already undertaken or are planning to undertake in the next 12 months. Other popular improvements include replacing or upgrading windows (40%), changing lighting fixtures to accommodate low wattage lighting (37%), installing insulated exterior doors (36%) and upgrading heating systems to more energy efficient models (36%).


Additional Poll Highlights
- Manitoba and Saskatchewan home owners (64%), along with those in
Ontario (64%) and British Columbia (63%), are the most likely to
consider an environmental audit prior to finalizing their home
renovation plans (versus 59% nationally)
- 37% of Manitoba and Saskatchewan home owners believe what matters
most in a renovation is saving money in the future, second only to
Atlantic Canada (43%)

SOURCE: CNW Newswire Press Release

Friday, March 26, 2010

RESEARCH NEWS: Probiotics During Pregnancy May Decrease Obsesity Risk in Child

A study, first published online ahead of print in the British Journal of Nutrition, finds that probiotics taken during pregnancy reduced the frequency of gestational diabetes mellitus and diminished risk of larger birth size in affected cases. Therefore, the researchers found that probiotic-supplemented perinatal dietary counselling can be a safe tool for addressing the fact that birth size is a risk marker for later obesity.

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Study Abstract:

Impact of maternal probiotic-supplemented dietary counselling on pregnancy outcome and prenatal and postnatal growth: a double-blind, placebo-controlled study
Raakel Luoto, Kirsi Laitinen, Merja Nermes and Erika Isolauri
British Journal of Nutrition
doi:10.1017/S0007114509993898 (About doi), Published Online by Cambridge University Press 04 Feb 2010


The perinatal nutritional environment impacts upon the health and well-being of mother and child also in the long term. The aim of the present study was to determine the safety and efficacy of perinatal probiotic-supplemented dietary counselling by evaluating pregnancy outcome and fetal and infant growth during the 24 months' follow-up. Altogether, 256 women were randomised at their first trimester of pregnancy into a control and a dietary intervention group. The intervention group received intensive dietary counselling provided by a nutritionist and were further randomised, double-blind to receive probiotics (Lactobacillus rhamnosus GG and Bifidobacterium lactis Bb12; diet/probiotics) or placebo (diet/placebo). Firstly, probiotic intervention reduced the frequency of gestational diabetes mellitus (GDM); 13 % (diet/probiotics) v. 36 % (diet/placebo) and 34 % (control); P = 0·003. Secondly, the safety of this approach was attested by normal duration of pregnancies with no adverse events in mothers or children. No significant differences in prenatal or postnatal growth rates among the study groups were detected. Thirdly, distinctive effects of the two interventions were detected; probiotic intervention reduced the risk of GDM and dietary intervention diminished the risk of larger birth size in affected cases; P = 0·035 for birth weight and P = 0·028 for birth length. The results of the present study show that probiotic-supplemented perinatal dietary counselling could be a safe and cost-effective tool in addressing the metabolic epidemic. In view of the fact that birth size is a risk marker for later obesity, the present results are of significance for public health in demonstrating that this risk is modifiable.

Source: British Journal of Nutrition
Published online ahead of print, doi: 10.1017/S0007114509993898
"Impact of maternal probiotic-supplemented dietary counselling on pregnancy outcome and prenatal and postnatal growth: a double-blind, placebo-controlled study"
Authors: R. Luoto, K. Laitinen, M. Nermes, E. Isolaur

INDUSTRY TIPS: Taking a Next-Generation Approach to Category Reviews - RetailWire

Over at RetailWire, DemandTec sponsors a business tip and retail strategy feature, and recently provided some tips for retailers about approaching category reviews. Category reviews are an essential part of business planning, and in fact require different techniques and analyses to improve business performance.

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Taking a Next-Generation Approach to Category Reviews

Category reviews are a critical component of retail business planning and yet many companies are making critical decisions about assortment, price, and promotion based on one-size-fits-all customer strategies and outdated analytic models. In today's climate, competitive techniques must include assortment analytics, basket analysis, and customer segmentation to uncover new insights and ways to improve business performance ... and deliver the desired shopping experience.

As businesses become more complex, retailers are being driven to make decisions not just for a category or for a store, but also for specific customer segments. Application of consumer-demand intelligence can be invaluable in making those decisions.

By applying econometric models to data, retailers can gain insight regarding consumer behavior as it applies to products. Going one step further and applying those models to specific customer segments, deep, rich insight can be gained into how to drive growth with the customers who matter the most.

Applying Demand Science
In its newly released eBook, The nextGEN in Category Review for Retailers, DemandTec breaks out three areas where category reviews can see dramatic improvement through the application of customer-demand intelligence:

Assortment decisions:
Retailers can see substantive gains by using econometric models to determine which items should be stocked based on the customers who shop at that store, the competitive environment, and a quantified understanding of whether each item truly provides variety and adds incremental sales.

Pricing decisions:
Rather than basing pricing on cost-plus strategies or merely reacting to competitors' pricing, retailers can apply econometric models and optimization techniques to:

* Define each category's role based on its importance to customers, customer segments, and business in general;
* Ensure competitive pricing on image-list items without unnecessary margin loss;
* Develop forecasts for pricing actions for categories that are underperforming or losing share;
* Determine the ideal price gap between private label and national brands.

Promotion decisions:
By taking into account cannibalization, halo effects, and cross-elasticity effects of regular retail and markdown programs, retailers can quickly determine:

* The best discounted price for any item or promoted item group;
* The best type of temporary price reduction, such as buy-one-get-one, percent off, and multiple discounts;
* The best use of merchandising support, such as ads and displays, to maximize the incremental lift and total store impact of every promotion;
* How to reach certain customer segments through promotional levers.

SOURCE: RetailWire

INDUSTRY NEWS/HEALTH CANADA WARNING: Herbal diet product's undeclared ingredient may pose health risks: Health Canada

Retailers should be informed of an unauthorized health product called Herbal Diet Natural, which, according to Health Canada, contains an undeclared ingredient that may pose serious health risks. Retailers should be aware of this warning from Health Canada in order to inform consumers, as well as be aware of the ingredient risk.

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Herbal diet product's undeclared ingredient may pose health risks: Health Canada

(CP) – 15 hours ago

OTTAWA — Health Canada is warning consumers about an unauthorized health product called Herbal Diet Natural, which contains an undeclared ingredient that may pose serious health risks.

Herbal Diet Natural is not authorized for sale but has been found on the Canadian market. It contains an undeclared ingredient similar to sibutramine, a prescription drug used to treat obesity that can be especially risky for people with heart problems.

In an advisory Thursday, Health Canada said consumers who have purchased Herbal Diet Natural should consult their doctor if they have used the product or if they have health concerns.

Sibutramine may cause serious side-effects, including such cardiovascular reactions as increased blood pressure, chest pain and stroke.

According to the product label, Herbal Diet Natural also contains glucomannan for weight loss. Health Canada says natural health products containing glucomannan in tablet, capsule or powder form - which are currently on the Canadian market - are potentially harmful if taken without at least 250 millilitres of fluid.

The risk includes choking and-or blockage of the throat, esophagus or intestine. These products should never be taken immediately before going to bed, the federal department stressed.

Health Canada is working with the Canada Border Services Agency to stop future importation of Herbal Diet Natural and says consumers should return the product to the place of purchase.

To date, no adverse reactions have been reported in Canada.

Consumers requiring more information can contact Health Canada's toll-free public inquiries line at 1-866-225-0709.

SOURCE: Canadian Press/Health Canada Press Release

RESEARCH NEWS: Canadian Maple Syrup Full Of Antioxidant Compounds; May Slow Cancerous Cell Growth

The Federation of Quebec Maple Syrup Producers is reporting about two studies on the nutritional value of maple products, which showed both the antioxidant properties of maple syrup as well as the discovery of substantial quantities of abscisic acid. Abscisic acid is a phytohormone known to stimulate insulin release through pancreatic cells and to increase sensitivity of fat cells to insulin, which makes it a potent weapon against metabolic syndrome and diabetes.

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Recent studies in the US and Canada have shown Canadian maple syrup to contain more than 20 antioxidant compounds which are known to slow cancerous cell growth

LONGUEUIL, QC, March 26 /CNW Telbec/ - The Federation of Quebec Maple Syrup Producers is pleased to report on two new scientific discoveries which show that Canadian maple syrup can be good for you. These studies build on recent findings on the nutritional value of maple products, which have revealed both the antioxidant properties of maple syrup as well as the discovery of substantial quantities of abscisic acid. Abscisic acid is a phytohormone known to stimulate insulin release through pancreatic cells and to increase sensitivity of fat cells to insulin, which makes it a potent weapon against metabolic syndrome and diabetes.

The first of these new discoveries comes from the work of renowned American researcher Navindra Seeram from the University of Rhode Island. He has found 13 new antioxidant compounds which were not known to exist in syrup until now. Published reports have documented the anti-cancer, antibacterial and anti-diabetic properties of these antioxidant compounds. Dr Seeram, who was named 2009 Young Scientist of the Year by the American Chemical Society (ACS), presented his findings on Canadian maple syrup at the ACS Annual Meeting in San Francisco.

The second new discovery comes from findings in the article "Antioxidant Activity, Inhibition of Nitric Oxide Overproduction, and In Vitro Antiproliferative Effect of Maple Sap and Syrup from Acer Saccharum" published in the recent edition of the Journal of Medicinal Food. Cell models suggest that maple syrup can substantially slow the growth of cancerous cells in the prostate and lungs and to a lesser extent in the breast, colon and brain. In addition, it would seem that they do this more effectively than blueberries, broccoli, tomatoes and carrots. These findings are a milestone in maple research as they represent the first indication that the compounds found in maple syrup such as the antioxidant compounds found by Dr Seeram can have real physiological benefits to our health. These conclusive findings call for further research on Quebec and Canadian maple products.

These two research projects were made possible thanks to funding given by the Conseil pour le développement de l'agriculture du Québec (CDAQ). CDAQ is financed by Agriculture and AgriFood Canada. The study have also been funded by Agriculture and AgriFood Canada' support programs for science and innovation which are aimed at encouraging collaboration between the agricultural and industrial sectors, the government and universities so that new opportunities for strategic innovation are identified more quickly.

According to Marie Breton, dietician and author, "Maple products are more than simple sweeteners. Rich as they are in vitamins, minerals, antioxidants and other beneficial compounds, they can also be part of a healthy diet, especially as a replacement for sugar, brown sugar, honey and corn syrup. Adding syrup or maple sugar to your cooking can really help you to eat certain nutritious foods more often and others which are sometimes avoided, such as vegetables, fruit and fish."

Maple syrup is more than just an emblem, it is a product to be proud of and is part of the culture for people here. Unique and unrivalled, it is exported to more than 49 countries around the world. Naturally, this message has to be sent out to a market as important as the United States. As Serge Beaulieu, President of the FPAQ and member of the Canadian Maple Advisory Committee, explains, "As this news comes out maple products are right now part of an important public relations campaign in the US with maple syrup taking centre stage." In fact, a giant billboard in Times Square proudly displays Dr Seeram's recent findings and encourages everyone to choose maple syrup.

SOURCE: CNW Newswire Press Release

Thursday, March 25, 2010

INDUSTRY NEWS: Natural and Alternative Health in the News

A former ihr cover story was in the news recently. Dr. Glenna Morris, ND, was featured on the cover of ihr magazine in May 2009, and appeared recently in the Vancouver Sun as part of an article about the benefits of alternative and integrated medicine. In the May 2009 issue of ihr, Morris had opened the Balance Naturopathic Health Centre in Halifax, part of her mission to bring naturopathic services to a mainstream audience in her home province. Check out the Vancouver Sun article to see what she's been up to since she was featured in ihr.

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Integrated health services crossing the divide


By Denise Deveau, For Canwest News Service



For the Morris siblings, integrated medicine is a family affair.

Naturopathic doctor Glenna Morris, says that having a sister who is an MD has generated a healthy respect for their respective medical disciplines.

“My sister and I went though the process so close together in medical school, it helped me stay open to mainstream medicine, and opened her up to knowing how rigorous study was for naturopathic medicine,” she says.

Her open-mindedness has played a part in the success of her own integrated health clinic, Balance Health Centre, in Halifax. There, demand has been consistently strong for the four naturopathic doctors, a chiropractor, two massage therapists, two colon therapists and a life coach who work on site.

Putting alternative health services under one roof has proven a benefit for an industry that often faces skepticism on the part of patients and doctors, she adds. “The model works because we offer a professional setting, and that builds trust with patients.”

Naturopathic doctor Katherine Willow has been providing integrated health services at the Carp Ridge EcoWellness Centre northwest of Ottawa since 1997. Not only does the site provide naturopathic care, massage therapy, orthotherapy, and nutritional and emotional counselling services, Willow has also engaged a medical doctor to complete the picture.

Having spent close to 13 years in promoting integrated care, she has seen a considerable shift in attitudes. “People have become more educated and (are) pushing this. Now we’re getting some referrals from medical doctors — which is quite new and wonderful for us.” She adds that having an MD on site is an important factor in building patient trust.

Retailer Tom Weir, general manager for FeelGood Natural Health Store & Clinic in Oshawa, Ont., also sees the value in creating a central site for alternative health services. The store has two clinic rooms that are shared by multiple practitioners, including a naturopath, a homeopath, osteopathic doctor, acupuncturist and reflexologist. It is situated next door to a large medical clinic.

The interest in complementary and alternative medicines is gaining traction with all types of customers, Weir says, from seniors looking to treat health conditions, to business professionals and parents interested in preventive care for their children. There are even a few canine patients.

Offering services in a public setting allows practitioners to demystify things for customers, says Rajesh Ragbir, a naturopathic doctor who works three days a week at the store clinic. “We see people from all across the spectrum who aren’t quite sure what they need but are interested in learning more. In some cases, they are frustrated with what they are getting in the medical community. Others are quite happy with their medical doctors. We’re here to show that it doesn’t have to be an either/or proposition.”

That type of thinking is what led the Michael G. DeGroote School of Medicine’s department of family medicine at McMaster University to encourage physicians to examine alternative therapies first hand. It is the first university in Canada to include exposure to alternative medical practitioners through on-site visits and information exchange as part of its core curriculum.

According to department chair Dr. David Price, “It’s quite clear that patients are accessing alternative and complementary therapies. Yet physicians in general have little to no awareness of what a naturopath, chiropractor or massage therapist does. It simply makes sense to expose students to these fields so they can look at these disciplines critically and understand what their patients are doing.”

“Studies show that 73 per cent of Canadians in their lifetime use complementary and alternative medicine,” says Dr. Esther Konigsberg, assistant clinical professor at McMaster, who helped to develop the program. “Medical students get to see how these practitioners work, the results they achieve, and how to engage with patients. A lot of times it totally opens up their minds to these fields and how they can work together to deliver more effective results.”

For Jon Gatten, a chiropractor in Fergus, Ont., and advocate for local integrated health networks, these initiatives offer an ideal chance to support patient needs. “When I was approached 1/8by McMaster 3/8 I was really, really pleased to be on that list. It provides a means for all of us to find the best way to address health issues and improve access to care.”

Willow is another firm believer in collaboration on both sides. “We all have to acknowledge each other and be more flexible about what might work for the patient. After all, we are working towards the same goal — and that is better outcomes.”

Source: Vancouver Sun - March 12

BUSINESS NEWS: The Quigley Corporation Reports Fourth Quarter 2009 Results

The Quigley Corporation today reported net sales of $9.1 million for the three months ended December 31, 2009, compared to net sales of $6.8 million for the three months ended December 31, 2008. The Company generated net income for the three months ended December 31, 2009 of $1.8 million, or $0.14 per share, compared to a net loss of $2.0 million, or ($0.15) per share, for the three months ended December 31, 2008.

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The Quigley Corporation Reports Fourth Quarter 2009 Results


The Quigley Corporation today reported net sales of $9.1 million for the three months ended December 31, 2009, compared to net sales of $6.8 million for the three months ended December 31, 2008.

The Company generated net income for the three months ended December 31, 2009 of $1.8 million, or $0.14 per share, compared to a net loss of $2.0 million, or ($0.15) per share, for the three months ended December 31, 2008.

Results for the fourth quarter of 2009 compared to the fourth quarter of 2008 primarily reflect an increase in net sales of $2.3 million and a corresponding increase of $2.4 million in gross profit. The Company also realized expense reductions of $1.0 million in sales, marketing and administration expenses and $278,000 in research and development costs. The decrease in these costs was principally due to (i) the implementation of more cost-effective and targeted marketing programs, (ii) a reduction in personnel costs and other administrative costs, and (iii) a reduction in clinical study related costs. In addition, during the fourth quarter of 2009, the Company strategically evaluated the Quigley Pharma product development program and determined to curtail significant future investment in this division. This decision was made in consideration of its view concerning market opportunities, regulatory pathways, the need for further robust and consistent preclinical and clinical testing and continued requirements in the areas of commercial formulation and development.

For the year ended December 31, 2009, net sales were $19.8 million, compared to net sales of $20.5 million, for the year ended December 31, 2008.

The net loss for the year ended December 31, 2009 was $3.8 million, or ($0.30) per share, compared to a net loss of $5.5 million, or ($0.43) per share, for the year ended December 31, 2008. The net loss for the year ended December 31, 2009 includes approximately $2.3 million in costs incurred (primarily legal expenses) as a consequence of the May 2009 proxy contest between differing slates of proposed boards of directors. In addition to the effect of the costs incurred in the proxy contest, the financial results for the year ended December 31, 2009, as compared to the year ended December 31, 2008, reflect a decrease in net sales of $691,000 offset by a $156,000 increase in gross profit.

The $691,000 decline in sales was offset by a reduction of $2.0 million, exclusive of the effects of the proxy contest, in sales, marketing and administration expenses and $2.9 million in research and development costs. The decrease in these costs was principally due to the aforementioned reduction in personnel costs, lower head count, more targeted marketing expenditures and a reduction in clinical study related costs. Additionally, the net loss for the year ended December 31, 2008 included a one-time aggregate benefit of $875,000 as a result of income from discontinued operations of $139,000 and a gain on the disposal of the health and wellness operations of $736,000.

The gross profits and gross margins for both the three months and year ended December 31, 2009 improved compared to the three months and year ended December 31, 2008 principally due to a reduction in discount coupon marketing and other sales incentives, improved production and inventory management and the elimination of costs associated with the Elizabethtown manufacturing facility which was closed in June 2009. Gross margins are influenced by fluctuations in quarter-to-quarter production volume, fixed production costs and related overhead absorption, and the timing of shipments to customers which are factors of the seasonality of the Company's sales activities and products.

"I am very pleased with the initial progress we made during our tenure in the second half of 2009," said Ted Karkus, Quigley Chairman and CEO. "The third and fourth quarters of 2009 represented our first steps toward returning the Company to real profitability. The increase in gross profits and gross margins were the direct result of careful cost-cutting and purposeful spending. In our Doylestown headquarters alone, SG&A has been reduced dramatically, even while absorbing one time costs associated with reducing the headcount. It is also important to note that sales of Cold-EEZE(R) highly correlates with the incidence of upper respiratory illness which spiked during Q4 2009 due to the presence of Swine Flu. This led consumers and retailers to stock up on cold remedies which in turn increased our sales. However, since December, the incidence of upper respiratory illness declined relative to year ago levels, which led to a drop off in sales in Q1 2010.

"Our visits with retailers have strengthened our working relationships with our key retail customers, and have positioned us for future growth. Our marketing dollars in 2009 also went toward laying a foundation for long-term growth. We have designed and tested new Cold-EEZE(R) packaging and have been upgrading our messaging across all media. At the same time, we have reduced our spending on marketing programs that were either inefficient or ineffective."

Mr. Karkus further stated, "Our plan is to grow sales of both Cold-EEZE(R) and Kids-EEZE(R) while expanding the Kids-EEZE(R) line. This will further strengthen our distribution network which we can then leverage with new product opportunities such as those that will be created from the joint venture we announced earlier this week. Phusion Laboratories, LLC is designed to expand our OTC new product pipeline with powerful new remedies. The Company continues to focus on data-driven strategic planning. Our goal is to continue to avoid investing in marketing efforts, brand development initiatives and new product launches that do not add to shareholder value. While we are pleased with this initial progress, we are still in the early phases of our restructuring and rebuilding efforts and look forward to delivering significantly better performance in the months and years to come."

SOURCE: MarketWatch Report

Wednesday, March 24, 2010

BUSINESS NEWS: Æterna Zentaris Reports Fourth Quarter and Full-Year 2009 Financial and Operating Results

Aeterna Zentaris has reported fourth quarter and full year (ended December 31, 2009) financial results. Revenues were $40.2 million for the quarter ended December 31, 2009, compared to $7.2 million for the same quarter in 2008. The significant increase in revenues is due primarily to the Company's having recognized the remaining unamortized portion, or approximately $30.4 million, of the upfront payment received from sanofi-aventis as part of its development and marketing agreement for cetrorelix in BPH. Revenues were $63.2 million for the year ended December 31, 2009, compared to $38.5 million for the year ended December 31, 2008. The increase in revenues in 2009 is almost exclusively attributable to license fee revenues related to the upfront payment received from sanofi-aventis, partly offset by lower royalty revenues having been recognized in 2009 in connection with our agreement with Merck Serono for Cetrotide(R).

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Æterna Zentaris Reports Fourth Quarter and Full-Year 2009 Financial and Operating Results

All amounts are in U.S. dollars

QUEBEC CITY, March 24 /CNW Telbec/ - Æterna Zentaris Inc. (NASDAQ: AEZS, TSX: AEZ) (the "Company"), a late-stage drug development company specialized in oncology and endocrine therapy, today reported financial and operating results as at and for the fourth quarter and the full year ended December 31, 2009.

Juergen Engel, Ph.D., Æterna Zentaris President and Chief Executive Officer, commented, "2009 was obviously a year of mixed results for us, starting off well with the licensing agreement with sanofi-aventis for cetrorelix in BPH, and ending with the disappointing results for our Phase 3 efficacy studies with this compound. Nevertheless, we achieved great successes with other innovative compounds from our pipeline, namely the initiation of the registration Phase 3 study with perifosine in multiple myeloma by our partner Keryx following encouraging Phase 2 results, and the positive preliminary Phase 2 results for AEZS-108 in ovarian and endometrial cancer. Additionally, we re-acquired all rights to AEZS-130, currently in Phase 3 as a promising oral diagnostic test for adult GHD. Over the course of this year, we look forward to further progress in North America with Keryx's Phase 3 trial with perifosine in multiple myeloma, as well as their initiation of a Phase 3 trial with this same compound in colon cancer. We hope to benefit from this development in order to ultimately achieve registration in other territories. As for AEZS-108, we anticipate reporting final results for our Phase 2 trial in endometrial and ovarian cancer. We also expect to perform additional studies with this compound in either one of these indications, as well as in prostate and bladder cancer, based on available financial resources and sponsorships. As for AEZS-130, we aim to successfully complete the Phase 3 trial as a diagnostic test for adult GHD and file a New Drug Application to the FDA. Overall in 2010, our focus will be on continuing the development of our innovative late-stage compounds and on garnering interest from potential partners for the benefit of both patients and shareholders."

Dennis Turpin, the Company's Senior Vice President and Chief Financial Officer, added, "As at December 31, 2009, we had a cash position of $38.1 million with no debt. In 2010, with our partner Keryx assuming significant R&D costs related to the Phase 3 program with perifosine, and our earlier-stage projects associated with grants, R&D credits or collaboration agreements, we can expect a substantial reduction of our R&D expenses. With these measures, we feel we are in a relatively comfortable position to execute our business plan throughout the year."

CONSOLIDATED RESULTS AS AT AND FOR THE FOURTH QUARTER ENDED DECEMBER 31, 2009

Revenues were $40.2 million for the quarter ended December 31, 2009, compared to $7.2 million for the same quarter in 2008. The significant increase in revenues is due primarily to the Company's having recognized the remaining unamortized portion, or approximately $30.4 million, of the upfront payment received from sanofi-aventis as part of its development and marketing agreement for cetrorelix in BPH.

Net research and development ("R&D") expenses were $10.6 million for the quarter ended December 31, 2009, compared to $12.2 million for the same quarter in 2008. The decrease in R&D expenses primarily relates to lower costs having been incurred in connection with the Company's Phase 3 program for cetrorelix in BPH, given the progressive completion through the end of 2009 of efficacy and safety studies associated with that compound.

Selling, general and administrative ("SG&A") expenses were $6.2 million for the quarter ended December 31, 2009, compared to $3.0 million for the same quarter in 2008. The increase in SG&A expenses is predominantly related to the expensing of the remaining unamortized portion, or approximately $3.0 million, of the royalty paid to Tulane University in connection with the agreement entered into with, and subsequently terminated by, sanofi-aventis.

Net earnings were $12.0 million, or $0.19 per basic and diluted share, for the quarter ended December 31, 2009, compared to a net loss of $14.5 million, or $0.27 per basic and diluted share, for the same quarter in 2008. The significant increase in net earnings is largely attributable to the significant increase in license fee revenues, combined with lower comparative R&D expenses, as discussed above, partly offset by increased SG&A expenses and depreciation and amortization charges.

Cash and cash equivalents were $38.1 million as at December 31, 2009.


CONSOLIDATED RESULTS AS AT AND FOR THE FULL YEAR ENDED DECEMBER 31, 2009

Revenues were $63.2 million for the year ended December 31, 2009, compared to $38.5 million for the year ended December 31, 2008. The increase in revenues in 2009 is almost exclusively attributable to license fee revenues related to the upfront payment received from sanofi-aventis, partly offset by lower royalty revenues having been recognized in 2009 in connection with our agreement with Merck Serono for Cetrotide(R).

R&D costs were $44.2 million for the year ended December 31, 2009, compared to $57.4 million for the year ended December 31, 2008. The decrease in R&D costs is largely attributable to a lower volume of expenses having been incurred in 2009 related to the continued advancement during the first nine months of 2009, followed by the winding down of the Company's development activities linked to cetrorelix in BPH subsequent to its announcements that its related Phase 3 studies did not reach their primary endpoints.

SG&A expenses decreased to $16.0 million for the year ended December 31, 2009, compared to $17.3 million for the year ended December 31, 2008. The decrease is related to comparative euro-to-US dollar exchange rate fluctuations and to the absence in 2009 of certain non-recurring corporate expenses due to cost-saving measures that were implemented beginning in the second quarter of 2008, despite the additional selling expenses charged during 2009 as pertaining to the royalty paid to Tulane University.

Net loss was $24.7 million, or $0.43 per share for the year ended December 31, 2009, compared to $59.8 million, or $1.12 per basic and diluted share, for the year ended December 31, 2008. The significant decrease in net loss is due to the significant year-over-year increase in license fee revenues, associated mainly with agreements for cetrorelix and ozarelix, combined with lower comparative R&D, SG&A and income tax expenses, partly offset by lower comparative sales and royalties and increased depreciation and amortization expenses and foreign exchange losses.

SOURCE: CNW NewsWire Aeterna Zentaris Press Release

INDUSTRY NEWS: Walmart Canada stores mark Earth Hour with reduced lighting day-long

Walmart Canada is marking Earth Hour in nearly all of its stores nationwide by reducing sales floor lighting day-long. The company is also preparing for the rollout of its fifth reduced summer lighting program that will see Walmart Canada stores nationwide reduce their sales floor lighting summer-long, when demand on the energy grid is at its highest.

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Walmart Canada stores mark Earth Hour with reduced lighting day-long

Company also readies stores for the rollout of fifth reduced summer lighting program

MISSISSAUGA, ON, March 24 /CNW/ - For a third consecutive year, Walmart Canada is marking Earth Hour in nearly all of its stores nationwide by reducing sales floor lighting day-long. The company is also preparing for the rollout of its fifth reduced summer lighting program that will see Walmart Canada stores nationwide reduce their sales floor lighting summer-long, when demand on the energy grid is at its highest.

"Our involvement in Earth Hour is symbolic of Walmart's wider commitment to reducing its environmental footprint," said Jim Thompson, Walmart Canada's Chief Operations Officer. "Looking at ways to reduce energy and waste from our business is part of the way we operate every day. We're taking bold steps within our business to achieve our ambitious sustainability goals while at the same time aggressively promoting environmental stewardship among our suppliers, customers and the business community at large."

Walmart is actively working towards three long-term sustainability goals globally and in Canada: 1. To produce zero waste; 2. To be powered 100 per cent by renewable energy; and 3. To sell products that sustain people and the environment.

Reducing lighting is just one of the many ways that Walmart Canada is minimizing its environmental footprint in the energy area. The company is about to complete its program to change nearly all of its 1.75 million light bulbs to lower wattage bulbs and has switched exterior building signage to LED lights, which require significantly less energy than traditional fluorescent lighting.

The company is also building more energy-efficient stores and distribution centres. In 2009, Walmart Canada opened its first environmental demonstration store in Burlington, Ontario, which uses an estimated 60 per cent less energy than the company's typical supercentre format because of geothermal technology and energy-conserving lighting innovations, among many other sustainable features. All of the company's new stores are high-efficiency formats and use 30 per cent less energy than previous prototypes. The company's new refrigerated distribution centre, to be completed in the fall, will be an estimated 60 per cent more energy-efficient than the company's traditional refrigerated distribution centres and uses only LED lights.

At the same time as it reduces energy, Walmart Canada is also broadening its use of renewable energy. The company is piloting the use of solar, wind and geothermal energy at its stores and distribution centres and has become the largest purchaser of emissions-free power through Bullfrog Power.

SOURCE: CNW Newswire Press Release

Tuesday, March 23, 2010

INDUSTRY NEWS: Canadian Health Measures Survey Results - StatsCan

The results from the Canadian Health Measures Survey present an opportunity for retailers to use the Canadian data to market and merchandise products in their stores. New data from the Canadian Health Measures Survey (CHMS) show that 41% of Canadian adults had a high total cholesterol level. In addition, 4% of Canadians aged 6 to 79, or just over 1.1 million people, were considered vitamin D-deficient. Put this info in your daily or weekly newsletter, or on display with certain products on your shelves. Consumers will find the information both enlightening and beneficial, while enjoying the benefits of the products you carry.

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Canadian Health Measures Survey

2007 to 2009

New data from the Canadian Health Measures Survey (CHMS) show that 41% of Canadian adults had a high total cholesterol level. In addition, 4% of Canadians aged 6 to 79, or just over 1.1 million people, were considered vitamin D-deficient.

These findings are included in the second data release from the CHMS, which collected key information about the health of Canadians by means of direct physical measurements. The CHMS tested blood samples of participants for a number of lipids, which are a class of fats that include cholesterol and triglycerides, and for vitamin D and other nutrition markers.
Lipids (cholesterol levels)

High levels of total cholesterol increase with age. About 27% of adults aged 20 to 39 had high levels of total cholesterol from 2007 to 2009. This percentage increased to 47% among those aged 40 to 59 and 54% of those aged 60 to 79.

Lipids are a class of fats, or fat-like substances, which includes cholesterol and triglycerides. There are two types of cholesterol. "Good cholesterol" (high density lipoprotein or HDL cholesterol) helps to prevent the narrowing of arteries. "Bad cholesterol" (low density lipoprotein or LDL cholesterol) can lead to cardiovascular disease.

About 36% of adult Canadians had unhealthy levels of LDL cholesterol, while 30% had unhealthy levels of HDL cholesterol. Unhealthy levels of LDL cholesterol generally increase with age, but peaked at 43% among adults aged 40 to 59.

Overall, about 25% of Canadian adults had unhealthy levels of triglycerides. This percentage also increased with age, from 17% among adults aged 20 to 39 to 34% among the age group 60 to 79.

About 36% of Canadians aged 20 to 79 who did not have a healthy level of good cholesterol were obese, compared with 16% of those with a healthy level of good cholesterol. Unhealthy levels of total cholesterol, triglycerides, and bad cholesterol were generally associated with higher measured hypertension.
Vitamin D: Most Canadians have adequate concentrations

About 5% of men and 3% of women aged 6 to 79 were considered vitamin D-deficient. The highest prevalence of deficiency occurred among men aged 20 to 39, about 7% of whom were considered vitamin D-deficient.

Vitamin D is a nutrient that helps the body use calcium and phosphorus to build and maintain strong bones and teeth. When it is deficient, the body absorbs very little calcium. Deficiency in children can cause nutritional rickets, a condition that results in soft bones and skeletal deformities. In adults, low levels of vitamin D can cause osteoporosis.

The survey found that the vast majority (90%) of Canadians aged 6 to 79 had concentrations of vitamin D in their blood that were considered adequate for bone health.

Conversely, 10% or roughly 3 million people had concentrations considered inadequate; of these, 1.1 million were considered vitamin D-deficient. Men were more likely than women to have inadequate concentrations.

For both sexes, levels of vitamin D followed a U-shape by age group: highest among children and seniors, and lowest at ages 20 to 39. Levels tended to be higher among women than men.
Note to readers

This second release of data from the Canadian Health Measures Survey (CHMS) provides information on more than 60 laboratory measures related to nutrition (such as vitamin D, folate, vitamin B12), chronic diseases (such as high cholesterol and diabetes) and infectious diseases (hepatitis).

These indicators were collected from March 2007 to February 2009 from a representative sample of about 5,600 Canadians aged 6 to 79 years at 15 sites across the country.

Healthy and unhealthy levels of lipids used in this data release are based on recommendations from the CHMS Physician Advisory Committee and the US National Cholesterol Education Program. Desirable levels of total cholesterol are defined as below 5.2 millimoles per litre (mmol/L) for adults aged 20 to 79; desirable triglyceride levels were defined as below 1.7 mmol/L, and levels of "bad" (LDL) cholesterol as below 3.4 mmol/L. Desirable levels of "good" (HDL) cholesterol were defined as above 1.0 mmol/L for men and 1.3 mmol/L for women.

Vitamin D deficiency was defined as a concentration below 27.5 nanomoles per litre (nmol/L). Vitamin D inadequacy for bone health was defined as a concentration below 37.5 nmol/L. These standards for Vitamin D levels were set in 1997 by the Institute of Medicine in Washington, D.C. and are currently under joint review by Canada and the United States.

Millimoles per litre and nanomoles per litre (nmol/L) are measures of concentration that reflect the number of molecules per litre of blood.

A factor associated with lower concentrations was, for some people, darker skin pigmentation. This is because it is more difficult for people with darker skin to get adequate vitamin D through sun exposure. White ethnic origin tended to be associated with higher levels of concentration of vitamin D.

Definitions, data sources and methods: survey number 5071.

The article, "Vitamin D status of Canadians as measured in the 2007 to 2009 Canadian Health Measures Survey," which is part of today's Health Reports (82-003-X, free) online release, is now available. From the Key resource module of our website, choose Publications.

SOURCE: StatsCan

INDUSTRY NEWS: Pfizer Canada will keep its Paralympic torch burning bright till 2017

Pfizer Canada has confirmed that the Company is pledging five more years of support to the Canadian Paralympic Team under a $1 million partnership agreement that runs until 2017. Although Pfizer Canada's sponsorship agreement does not expire until 2012, the company publicly renewed its support in an announcement. The news was shared in front of a cheering crowd of athletes, family members, dignitaries and fans during an upbeat celebration held at Whistler Canada Paralympic House on March 21, 2010.

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Pfizer Canada will keep its Paralympic torch burning bright till 2017

Nation's pharmaceutical leader renews partnership with Canadian Paralympic Team


WHISTLER, BC, March 22 /CNW/ - Less than an hour after the Paralympic torch was extinguished in Whistler Medal Plaza, the Canadian Paralympic Team received a celebratory flame of corporate support from one of its longest-standing corporate partners, Pfizer Canada.

Although Pfizer Canada's sponsorship agreement does not expire until 2012, the company publicly renewed its support in an announcement. The news was shared in front of a cheering crowd of athletes, family members, dignitaries and fans during an upbeat celebration held at Whistler Canada Paralympic House on March 21, 2010.

Today, the company officially confirmed it is pledging five more years of support to the Team under a $1 million partnership agreement that runs until 2017.

"This means so much. Pfizer is signaling to the world that Canada is feeling the rush of Paralympic sport. It's a sign our nation is excited about Paralympic sport, even beyond Vancouver," says Paralympian and sledge hockey star Benoit St-Amand. "It's a vote of confidence for future Teams - and it feels great," he says.




Keeping the promise burning bright for future generations
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"Pfizer is a health care company that strives to help Canadians live inspired, healthy lives. For the past nine days, Canada's Paralympic Team pushed the limits of athletic accomplishment and showed our entire nation, and the world, the power of believing in yourself and your dreams," explains Ghislain Boudreau, Vice-President Public Affairs and Stakeholder Relations, Pfizer Canada. Boudreau says the legacy of the 2010 Paralympic Team is inspiring Canada's children and youth to get involved in sport, which he calls a great gift to the future health of the nation.

"We believe Vancouver 2010 can create momentum for a new era of inclusiveness, awareness and access for Canadians who live with disabilities. As a leading health care company, Pfizer feels a responsibility to help keep that promise alive and burning bright so that it doesn't fade out in a few months," says Boudreau. "By renewing our commitment now, we're letting the Team know that we're here for them through to 2017, which will represent 21 consecutive years of Pfizer support," he says.




Powerful statement about partnership
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"Pfizer's early renewal is a powerful example of true partnership," says Henry Storgaard, Chief Executive Officer, Canadian Paralympic Committee. "By stepping up to the plate now, they are helping us continue the momentum created by hosting a Paralympic Games on home soil and to focus on what's truly important: supporting our athletes. It's a boost of support and encouragement. And it's coming at a very meaningful time for CPC as we continue to build for the future."

"The Canadian Government is committed to supporting amateur sport because we believe sport can help teach young generations of Canadians important lessons about living a healthy, active life, discipline and teamwork. In our last Budget, the Federal Government announced its intent to commit an additional $10 million to fund Paralympic sport over the next two years to help our team prepare for 2012 and to open more opportunities for children and youth to get involved in Paralympic sport. Our commitment is strong, but we need private sector partnership to maintain and build on the momentum gained during these remarkable Games. We commend Pfizer Canada for their commitment, and for demonstrating that the public and private sectors can work together for the benefit of our great nation," says Minister of State (Sports) the Honourable Gary Lunn.

Earlier this month, Pfizer and the Canadian Paralympic Committee joined forces to release an online film called Believing in Yourself. Every time the film is viewed and shared at morethanmedication.ca, the company donates $5 to the Team.

Kids of Courage, a free e-book for Canadian families is also available online at morethanmedication.ca. Families can view the e-book online; download a free PDF and listen to audio recordings. 40,000 printed copies of the book were donated to Canadian libraries. Braille and audio versions are also available for educators.

SOURCE: CNW Newswire/Pfizer Press Release

INDUSTRY TIPS: Achieving INSIGHT-DRIVEN Inventory Management

From RetailWire, here are some tips about the benefits of inventory management. For more on inventory management - as well as an opportunity for you, the retailer, to provide feedback and your own advice and solutions - check out the Special Report (March) issue of ihr magazine.

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Achieving INSIGHT-DRIVEN Inventory Management

Holiday sales grew modestly in 2009, and most saw that as an encouraging sign. But, for many analysts, the jump in retail profits was the more meaningful indicator. With inventory trimmed and supply chains revved up for better responsiveness, many leading retailers pulled the maximum yield from what sales they had.

Clearly, the benefits of inventory management on the bottom line are not lost on retailers. According to an NRF/Retail Horizons study, inventory management is the number-one supply chain initiative, current and planned. As many as 97 percent of retailers will have inventory management strategies implemented by mid-2010, an increase of 12 percent over the previous year.

It's not that inventory management is a new science, but the practice has evolved considerably. Yesterday's inventory planning processes occurred in "siloed" environments. Inventory decisions made at the store level were not shared with stakeholders upstream in the supply chain. Management strategy was a one-dimensional affair -- using past performance to predict future sales. Retailers are demanding a more comprehensive enterprise solution. Today's more advanced systems:

* Break the barriers across the supply chain to tap into more information resources and spread the benefits;
* Incorporate consumer insights to better predict demand;
* Determine the right allocations by region, by store and by size, color and SKU;
* Weigh stock reduction versus customer service and predict the best mix for long-term success.

Letting the data tell the story; then planning how to act on it.
With new generation inventory management, retailers and suppliers are working together to create a merchandise mix that will minimize stock-outs, reduce last-minute orders and ultimately result in increased sales. Of particular concern are the dynamics of changing assortments by adding or discontinuing items. Understanding the impact of these changes in assortments on inventory positions and ability to optimally balance consumer demand with inventory costs is critical.

When a new product is introduced into an assortment, retailers will ramp-up the item's inventory based on a similar item's history. However, as a new item moves through its lifecycle it begins to generate its own sales history. How this item is replenished needs to be verified and a different replenishment target may be necessary to ensure that the desired trade-off between customer service level and inventory position are met.

Initially, optimization is based on historical data of like items, but after observing actual sales patterns, the systems can begin to predict how and when to change the replenishment methods to achieve optimal results.

SOURCE: RetailWire - Oracle Business Tips

INDUSTRY NEWS: Herbalife Kicks Off 30th Anniversary Celebration

Herbalife kicked off the Company's 30th anniversary celebration by paying out a record $36.5 million to independent distributors from 29 countries.
The company shared its message with the public through an ad blitz with multi-page advertisements touting its philosophy of 'Nutrition for a better life' in USA Today worldwide and top U.S. Spanish-language newspapers, as well as on digital billboards in Times Square and Los Angeles.

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Herbalife Kicks Off 30th Anniversary Celebration

Pays Out Record $36.5 Million to Independent Distributors Launched Nutrition Advertising Blitz Honors Philanthropy Through Herbalife Family Foundation Award

ORLANDO, Fla., Mar 20, 2010 (BUSINESS WIRE) -- The highest bonus check paid to an Herbalife independent distributor tonight was $2 million, at a celebration of the company's 30th anniversary in Orlando, Fla. In total, a record $36.5 million was paid
to leading independent distributors from 29 countries who were among the 3,500 attending a four-day celebration.

"We have the best compensation plan in the direct-selling industry - you just don't see these kinds of numbers being paid out by other direct-selling companies," said Herbalife Chairman and CEO Michael O. Johnson. "Herbalife was a pioneer 30 years ago when it introduced its protein shake and marketing plan, and since then, the rest of the world has realized the cascading benefits of healthy nutrition and of offering
people an entrepreneurial opportunity."

The company shared its message with the public through an ad blitz with multi-page advertisements touting its philosophy of 'Nutrition for a better life' in USA Today worldwide and top U.S. Spanish-language newspapers, as well as on digital billboards in Times Square and Los Angeles.

Leslie Stanford, an Herbalife distributor since 1980, who also served as an Herbalife board member from December 2002 through November 2005, received the fourth annual Herbalife Family Foundation Humanitarian Award for her philanthropic efforts, which include sponsoring PeaceJam, an organization that brings school children together with Nobel peace laureates. The award recognizes an Herbalife independent distributor who
exemplifies community service and through their outstanding involvement and dedication, has made a significant contribution to changing lives.

"Inherent in the health and economic challenges facing society there's an unprecedented opportunity for Herbalife," added Johnson. "As we enter our fourth decade, I believe it will be our most impressive ever."

SOURCE: Herbalife Press Release

Thursday, March 18, 2010

INDUSTRY NEWS: Atrium Innovations Acquires Trophic Canada - Two Leading Brands of Canadian Natural Health Products

Atrium Innovations Inc. announced the purchase of Trophic Canada. "The acquisition of Trophic will provide Atrium with a stronger and complementary foothold and greater visibility in the Canadian market," said Pierre Fitzgibbon, Atrium's President and CEO. "Trophic's respected brands are supported by a well established access to the Health Food Store channel."
For more on this story, check out the next issue of ihr magazine.

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Atrium Innovations Acquires Trophic Canada - Two Leading Brands of Canadian Natural Health Products

Acquisition provides Atrium with a complementary platform in the Canadian Market


QUEBEC CITY, March 18 /CNW Telbec/ - Atrium Innovations Inc. (TSX: ATB), a recognized leading developer, manufacturer and marketer of professionally endorsed, science-based products for the health and nutrition industry, today announced the purchase of the assets of Trophic Canada, a leading manufacturer and distributor of vitamins, minerals and herbal supplements in the Canadian Health Food Store (HFS) market.

Trophic's two brands, Trophic and Wild Rose, comprising 150 products, are sold in over 900 specialized health food stores. The Company was founded in 1967 and is well known for its superior quality ingredients, formulations, rigorous testing and good manufacturing practices. Over the years, Trophic's brands have gained a solid reputation within the Health Food Store channel in the Canadian natural health industry. The annualized revenues of Trophic are approximately US$7.5 million.

"The acquisition of Trophic will provide Atrium with a stronger and complementary foothold and greater visibility in the Canadian market," said Pierre Fitzgibbon, Atrium's President and CEO. "Trophic's respected brands are supported by a well established access to the Health Food Store channel. The two brands' high quality products, approach to science and market positioning are a perfect fit with Atrium's DNA. We see considerable potential to grow Trophic and leverage its distribution strength by adding complementary products and by gaining direct access to the specialty retailers in the Canadian market. As we are a relatively small player in the Canadian market, this transaction clearly signals our accelerating emphasis on growing Atrium in its multi-channel strategy and our aim of assuming a major role in our domestic market."

Under the terms of the transaction, Atrium acquired the assets of Trophic for a total cash consideration of approximately US$11 million without any forward purchase price adjustments. The acquisition is immediately accretive to earnings without factoring future revenues and operating synergies. The transaction was completed with an effective date of March 17, 2010.

SOURCE: Atrium Innovations Inc. Press Release

INDUSTRY NEWS: Growing Canada’s Organic Market Opportunities

The Organic Trade Association (OTA) in Canada has announced a partnership with the Government of Canada to develop a long-term international marketing strategy to expand Canada’s organic sector. Agriculture and Agri-Food Canada is investing over $118,000 in OTA in Canada’s international market development strategy for the organic sector.

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Growing Canada’s Organic Market Opportunities

The Organic Trade Association (OTA) in Canada is pleased to announce a partnership with the Government of Canada to develop a long-term international marketing strategy to expand Canada’s organic sector. Agriculture and Agri-Food Canada is investing over $118,000 in OTA in Canada’s international market development strategy for the organic sector.

“We are excited about what this means in terms of building new international markets for Canadian organic products,” said Matthew Holmes, managing director of the Organic Trade Association in Canada. “The global organic market is expanding rapidly and this support will allow Canada to establish itself as a supplier of quality organic products. When you know more about supply and demand in foreign markets, you are in a better position to make sales.”

OTA in Canada’s international market development strategy for the organic sector that will identify which markets to target, what products or commodities are the best fit with those markets, and how Canadian companies can access these important markets. The strategy will also benefit the entire domestic sector by identifying gaps in the supply-chain, new opportunities and innovations, and providing a more coordinated approach to capacity development. The project will promote the availability and quality of Canada’s organic products in the quickly expanding global organic marketplace.

“Today, with the support of this program, an organic farmer and businessman from PEI is in Japan meeting with buyers and learning more about this important market for organic products,” said Holmes, “the AgriMarketing Program will assist dozens of other Canadian organic businesses in exploring new markets who, in turn, are providing OTA in Canada with intelligence on how Canadian organics can compete and excel in world markets.”

Global organic sales were estimated at $50.9 billion (US) in 2008, and preliminary data shows that growth has continued through the global recession. In Canada, organic sales are approximately $2 billion per year, and have had an average annual growth rate of 20% for the past few years. Canada’s new Organic Products Regulations came into effect on June 30, 2009 and are overseen and enforced by the Canadian Food Inspection Agency.

SOURCE: OTA Press Release

INDUSTRY NEWS: Danone: U.S. yogurt consumption to double

According to a recent Reuters report, Danone expects dairy sales to grow in the US over the long-termm, and further expects yogurt consumption to double in that market within four years. These projections from the US are a good gauge for the Canadian yogurt and dairy industry and expected growth over the next few years as well.

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Danone: U.S. yogurt consumption to double
David Jones and Brad Dorfman


CHICAGO (Reuters) - Danone (DANO.PA), the world's largest yogurt maker, expects double-digit percentage dairy sales growth in the United States over the long-term and aims to double per capita consumption in that market within four years.

Gustavo Valle, chief executive officer of Dannon, the French group's U.S. $1 billion-plus yogurt business, said the U.S. market is still very underdeveloped with consumption six times lower than in Western Europe.

"For the future, we see double-digit growth on a long-term basis," Valle said on Monday at the Reuters Food and Agriculture Summit in Chicago. "In four years, we can double the consumption per capita."

Dannon cut U.S. yogurt prices by 3 percent to 5 percent in mid-2009 as part of a wider group move to reflect the fall in milk prices. That helped boost sales by 15 percent in the second half of 2009 compared to flat sales in the first half of 2009.

Valle added that yogurt sales including its best-selling Activia brand were continuing to grow around 15 percent in the first 2-1/2 months of this year. Activia is made by Dannon.

He expects to keep U.S. yogurt prices flat this year despite the first signs of milk prices starting to rise again.

"We are already seeing milk prices rising, but price rises are not an option," he said.

Danone's fresh dairy division worldwide makes up nearly 60 percent of the group's 2009 total sales of almost 15 billion euros, and the mid-year price cuts helped push up global sales volumes by 4.6 percent.

Four years ago, Dannon made the decision to focus its marketing resources on the launch of Activia, advertising the digestive health benefits of eating yogurt.

At the same time, competitor Yoplait, a unit of General Mills (GIS.N) was promoting its yogurt with large discounts on store shelves.

Last year, Dannon changed its strategy to support all of its brands, such as Like and Fit, Danimals and Dannon, with heavy promotions as it looked to gain shelf space and attention from consumers looking for lower prices.

As Dannon tries to grow the U.S. yogurt market, the company has to deal with American tastes, which are different than those in Dannon's other markets.

American-style yogurt has a lower fat content than in other countries and a different taste.

"Each time I explain this to my boss (at France's Danone) ... he tastes the product and says 'but this is not good,'" Valle added.

He said the annual U.S. yogurt consumption is 11-1/2 pounds per capita compared to six times that level in Western Europe and twice the level in Canada.

There was a huge opportunity to raise consumption as Dannon increased levels of advertising and promotion and consumers started to understand the health benefits. Canadian consumption has doubled in the last five years.

Although there are up to 25 different flavors in the market and Dannon is introducing cheesecake flavored Activia, the market relies on largely on two staple flavors.

"Eighty percent of the volumes are done with strawberry and vanilla. ... We never increase the consumption per capita by increasing the flavors. We increase complexity. It's a nightmare, it's a nightmare for the company, it's a nightmare for the factories, it's a nightmare for the retailer," he said.

(Reporting by David Jones and Brad Dorfman; Editing by Carol Bishopric and Richard Chang)

SOURCE: Reuters